BOGUS x Subjective Art Fair NYC

We partnered with Bogus to bring their ethos and culture of absurdity to life at the Subjective Art Fair in NYC. Brought in to produce a brand activation, our team worked both digitally and on the ground to deliver a seamless, engaging experience that aligned with the clients’ bold and playful identity.

Our team designed the floor layout, activation areas and crowd flow to create an inviting atmosphere. We organized a pizza party showcasing Bogus branded wine and hot sauce, paired with strategic conversations to educate and onboard new users into the Bogus ecosystem.

The activation extended to art, with curated exhibitions featuring global artists. Our team handled all exhibition logistics, ensuring every detail was covered for a professional execution. Adding to the fun, guests received eye-catching BOGUS Bills with QR codes, leading them to register for future rewards. Social media incentives, such as a wine raffle, boosted engagement and extended the event’s reach.

Post event metrics showed success through enthusiastic feedback, increased social media followers, boost in community engagement and a heightened activity for the $BOGUS coin.