TJ Cline

Ice Cube’s 3v3 basketball league returned for season 8 this summer, traveling to major cities across the US.

We partnered with professional basketball player TJ Cline to amplify his digital presence and translate his on-court energy into a growing online audience.
Our role went beyond simple posting. We shaped the creative direction, designed a content calendar aligned with the season’s momentum, and transformed raw footage into polished highlight reels and inspirational storytelling pieces.

The result: a social feed that felt like an extension of the game itself. Fans didn’t just watch TJ play, they experienced his journey, personality, and the moments that defined his season, building a more authentic and lasting connection.